Ant and Sky are back (minus Nick… who still refuses to take a holiday).

This week, they tackle the questions every coach should be asking right now — from building a new audience to planning launches, avoiding complacency, and creating offers that actually convert.

They cover:
💡 How to transition from PT to nutrition coaching without losing your audience
🎯 The real difference between a lead magnet and a front-end offer (and which to use when)
🗓️ Why waiting for January is one of the biggest mistakes you can make
📈 How to track your metrics like a pro and find untapped growth opportunities
🤝 Turning “Can you write me a meal plan?” into a genuine coaching conversation
💌 Why your email list > Instagram followers
🚀 The easiest way to stay consistent with daily tasks and marketing
🧠 Why “done-with-you” systems beat “done-for-you” every time for long-term client retention

It’s equal parts strategy, mindset, and reality check — perfect for PTs and coaches who want to finish the year strong and start 2025 ahead of the pack.

Chapters

00:00 Introduction and Host Dynamics

00:54 Transitioning Focus: From Personal Training to Nutrition

07:03 Effective Lead Magnets: Strategies for Success

10:41 Timing Your Launch: November vs. January

12:48 Avoiding Complacency: Maintaining Momentum in Success

16:27 Responding to Nutrition Plan Requests: Building Relationships

21:45 Untapped Opportunities: Metrics and Marketing Strategies

25:42 Building Connections Beyond Social Media

26:38 The Importance of Landing Pages and Email Lists

28:33 Differentiating Coaching Services in a Crowded Market

30:21 Strategic Marketing Planning for Coaches

31:40 Daily Task Management for Coaches

35:32 Creating Effective Front-End Offers for Clients

40:52 The Value of Done-With-You Systems for Client Retention